Make the politicians work

Guerilla advocacy at its best

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is: Yekaterinburg politicians don’t care about potholes. Their only worry is their own public image. This is why road holes were being associated with the images of certain politicians. In the night, on three potholes in city center, faces of the governor, the mayor and the vice-mayor were drawn. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.

Watch a great video of the project here:

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